“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg
Customer testimonials are a form of word-of-mouth marketing that play heavily into the psychology of social proof. Done right, they can be incredibly effective for your business, tipping that wavering prospect into a paying customer.
These 12 posts will cover all your burning questions on customer testimonials and then some. Enjoy!